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How to Create a Successful Challenge Fitness Funnel
Let’s see how you can organize your challenge funnel to get more clients.
A total of several steps are involved:
Decide on a challenge with a highly desired goal
Plan a lucrative offer to excite your prospects
Prepare a funnel to invite prospects to your challenge
Prepare challenge tasks and instructions
Schedule daily challenge activities
Plan your next challenge session for services provided
Start promoting your challenge
Let’s look at these in more detail.
1st Step – You must decide on a challenge that has a highly desired Fitness Funnel goal
How to Create a Successful Challenge Fitness Funnel: You understand your target clients better than anyone else regarding body fitness. If you are concerned about body fitness, you can find a set of exercises that will give great results at the end of the week. You can achieve this by combining three exercises with increasing repetitions each day or by adding a new exercise to the basic exercise.
To make sure you have a clear idea of the expected results, you need to set a range of weight loss if the challenge is completed.
Once you have your challenge planned, create a 7-day activity plan for your challenge. For example, as a fitness trainer specializing in weight loss, you might target people who want to lose weight and theme your challenge as “7 Days to Jumpstart Your Weight Loss Journey.”
Step 2 – Plan an attractive and profitable offer to excite potential customers
Now, it’s time to invite people to join your challenge. To do this, you need to create a simple funnel to collect leads. First, get consent from people willing to take on the challenge.
But before you start working on your funnel, decide what special offers you can make to get potential clients more excited to join.
For example, you can offer free access to other exercise and weight loss activity courses for better fitness output. In addition, you can provide a good discount on your personal training services.
Remember, the more attractive your offer, the more people will join your challenge.
Step 3 – Create a Fitness Funnel inviting potential customers to participate in your challenge
The funnel should be created with reasonable effort. You need to create two pages: a landing page and a thank you page, and set up email automation.
Landing Page –
It is recommended to include a video at the beginning of the landing page. In the video, you should explain what the challenge is, what results participants can expect, and mention that there will be unique prizes for the lucky few who complete the challenge.
Below the video, you can include the benefits of the challenge, the expected duration of the challenge, its potential clients, and the rewards participants can expect.
It is essential to avoid offering certain paid services but to mention access to a free course and the discount amount.
Call-to-action buttons should focus on joining the challenge and include an opt-in form to collect customers’ names and email addresses.
Also, it is recommended to include a section to display testimonials and trust badges that can help convey your expertise and authority.
Thank You Page –
Once a prospect selects, they should be directed to a thank you page. On this page, include a video that motivates prospects to take advantage of the challenge and specify when the challenge will begin.
Below the video, ask the prospect to check their email for a personal link to join the challenge group.
Also, include icons from your social profiles and prompt your prospects to follow you on those platforms.
Email Automation to Send the Join Link
To streamline the challenge sign-up process, you can set up email automation. This ensures that once a user opts into the challenge, they will automatically receive an email with a link to join a private group where you will be hosting the challenge.
Private groups can be created on social media platforms like Facebook or fitness apps like Love HIIT or Squady. A fully functional funnel will be ready to do this.
4th Step – Prepare the Challenge Tasks and Instructions
Since it’s a 7-day challenge, you need to get the activities recorded to inform users what activity they will be doing each day.
Whether increasing the repetitions of the same exercise or adding new activities daily, you must create separate videos for each day. And on each video, add some helpful tips and motivational phrases to keep the participants excited.
You may instead choose to prepare written guides with relevant images, but videos have always proven to deliver the highest results.
5th Step – Schedule the Daily Challenge Activities
Now that you have the challenge videos ready and the funnel in place, it’s time to set up the scheduling process for participants. I know you don’t want to do tedious manual work here. First, you need to schedule the videos to be uploaded. Then, you must set up email reminders to start each day’s challenge.
Hosting Your Challenge Videos
Once you have the videos ready, how you want to reveal them to your participants may vary depending on where you host your videos.
Hosting the challenge videos on a private Facebook Group
Hosting the challenge videos on YouTube
Hosting the videos on your website
Setting Up the Reminder Emails
Once you have the challenge videos hosted, you can schedule an email sequence to be sent on the starting day of your challenge.
6th Step – Plan Your Post-Fitness Funnel Session for Paid Service
Take some time and prepare a pitch you want to make in the post-challenge session.
A crucial part here would be to keep it motivating so that the participants are willing to continue training. Plus, announce how they can claim free access to the courses you promised earlier.
Then, mention what other things they need to focus on, and slowly ease into promoting your private coaching sessions.
Whether it’s a live session in the group or a private call, the attendees should be educated on the importance of continuous exercise and the possible need to get a personal fitness trainer like yourself.
Right after this session, initiate a nurturing email sequence to educate them further on more important fitness funnel factors to show off your expertise and eventually offer them your personal training service. This could be a series of 5-7 emails in the next 15 days.
7th Step – Start Promoting Your Challenge fitness funnel
Once everything is ready, the final step is to start promoting your challenge.
If you have a solid social presence, then make sure to share on your social media and run Paid Ads there.
Meanwhile, paid ads on Google, Twitter, Instagram, and YouTube could also be great options.
And, of course, send emails to your already existing leads.
Aim to get as many participants as possible to sign up for the challenge.
Expected Results
First of all, a challenge fitness funnel will not make you a millionaire overnight. But, hosting new challenges from time to time throughout the year can earn you a fortune within a year.